Whether you are a wedding photographer, senior portrait photographer, family photographer, or commercial photographer this topic area may be a place that you feel the most accomplished. Do you? Understanding your business workflow is essential to succeeding in any industry. Improving and fine-tuning it can allow you to focus on getting more clients and growing your business to the next level. Photography is an art and all artists have a unique touch to their style. How can you showcase who you are and stand out amongst the many photographers in your market?
PHOTOGRAPHY AND WORKFLOW
- You and Your Style – You are the unique part of your business. There are plenty of photographers out there, so how do you set yourself apart and let your style come through? Wouldn’t it be awesome to hear, “We picked you because your style is our favorite and YOU stood out to us the most. We want YOU photographing our wedding day”? Let us help you shine your style all through your business.
- Being an Artist – How do you compose an image in an artistic way? Photographers are artists! Value what you bring to the table artistically. How should you value yourself as an artist and deal with clients who just want a deal?
- Practice and Experience – It’s true. The more practice, the merrier. Improving as a photographer never stops- it’s hard work! Getting time to practice is not easy. We can share some of the ways we set time aside to practice and help grow our business at the same time.
- Camera Gear – What kind of camera and lenses work best for you and your style of photography? There are so many lenses and cameras out there, so how do you choose? Starting out, you may think you need to buy everything and have a full setup. We will tell you what equipment has worked for us and what we think the best setup is for someone just starting out or looking to expand.
- Software – Adobe Photoshop, Lightroom, Aperture, etc. – what software works the best for your workflow and what you know already? There is so much to learn in these programs and we will help guide you in the right direction and share with you what has worked best for us.
- Customer Service and Client Appreciation – Customers service is huge in service-based businesses. How do you do those “extra touches” that will keep clients coming back? We can help you think of unique ideas of how to keep your clients talking about you. You want them to become your biggest fan, so how do you do that?
- Professionalism – What does being a professional in the photography industry look like? There are some essential things that we think you should know. We will help you understand what professionalism means and why it can change your business for the better.
- Work Flow – Fine-tuning your workflow system is so valuable! Your workflow needs to improve and be more precise with every shoot that you do. Time is money, for sure. Let us help you maximize your time by figuring out a good step by step system that works for you. From prepping for a shoot, to delivering the images to your client, we can help streamline a system that is right for you and your business.
- Post Production – We will share some pointers on post production and what we have found to work for us. Is out-sourcing a good idea? Are actions worth buying? How should you organize your files on your hard drive or on the cloud? Questions like this need to be figured out as you build your business- as they only become more difficult as you grow.
- Blogging – It takes so much time, but it is the best way to showcase your newest work. Clients like to see things changing, and it helps them get a better idea of your style. Blogging and You and Your Style go hand in hand! We will tell you some ideas of how you can keep blogging even if you don’t have lots of shoots at the moment. There is more to blogging than slapping up pictures online and hoping to get business. We can help you understand the importance of frequent blogging.
If you have additional questions or would like to set up a phone consultation about your photography business contact the studio. Thanks again for taking the time to view our Brooke Peterson Photography Business Mentoring Program.